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There was only one name on everyone’s lips during the Australia tour and that name was Jasprit Bumrah. But as soon as Team India reached Barat, neither did anyone talk about their efforts nor was there any movement regarding their name. Question…read more
Will the market not accept Bumrah as a brand?
melbourne In today’s world, the brand value of an athlete is linked to his performance. But till now this has not happened with India’s biggest cricketer in all formats, Jasprit Bumrah. Who is India’s biggest match winner in red-ball cricket at present? If we talk about all formats then who is the best player of India? Most people would know the answer to this and that is Jasprit Bumrah. Bumrah is the number one bowler in the world and is praised all over the world. Still, he is not the biggest brand in Indian cricket. If you look at crowd pullers or people who earn more money in the market, you will find that Bumrah is in the lower order. Virat Kohli, Rohit Sharma, Rishabh Pant, Shubman Gill and then, probably, Bumrah along with KL Rahul.
Well, this question will definitely be in the minds of the fans that only your best player should have the biggest brand value. This thing seems more important when we are talking about a big match winner like Bumrah, for whom the color of the ball does not matter. The question also arises whether Bumrah is a bowler and hence he does not get the same importance which the batsmen used to get. This has always been the big brand value of batsmen in Indian cricket, perhaps that is why Sachin Tendulkar, Rahul Dravid, Sourav Ganguly, Virender Sehwag or VVS Laxman Anil There were bigger brands than Kumble, one of India’s greatest match-winners. The same can be said about Ravichandran Ashwin. There is no debate that Ashwin was one of India’s biggest match-winners in the last decade and a half. And yet he was not given the same brand value as Kohli or Rohit or Hardik Pandya.
Why didn’t Bumrah become a brand?
Jasprit Bumrah became the man of the series on Australia tour, yet why is he not being seen as a big brand in the market. If any Indian batsman, especially Virat Kohli or Rohit Sharma had given a spectacular performance here, there would have been an earthquake in the market. People were immediately ready to adopt them as a brand. We have always felt that brand value is directly related to performance. You win an Olympic medal and you become a brand in your home country. But except Manu Bhaker and Neeraj Chopra, no one has been able to become a medal winning brand in the Olympics. Be it Sarabjot Singh, Aman Sehrawat or Swapnil Kusale, none of them has been able to become a poster boy in India despite winning Olympic medals. As far as Bumrah is concerned, I think in the next three to four The years will be theirs. With both Kohli and Rohit in the twilight of their careers, Bumrah is definitely the biggest brand in Indian cricket in the near future. The biggest specialty of Bumrah is that he has a very stable mind on his shoulders, he understands his game and body very well but the big question arises whether the market is ready to accept Bumrah as a brand.
Challenge in front of Bumrah
In today’s era, when there is doubt in the minds of fans regarding the career of Virat Kohli and Rohit Sharma, in the same way there is a lot of concern in the minds of the market about the players with brand value. There was a time when Rishabh Pant, Shubman Gill, Yashasvi Jaiswal and even Rinku Singh were seen as the brands of the future but due to continuous failures, their market value has reduced. Except Jaiswal, no young player could leave his impact on the Australia tour, that is why when the market looks at someone as a brand, only Bumrah is seen, but the question arises that when Srinath, Zaheer Khan, Anil Kumble, R. If a big match winner like Ashwin does not become a big brand, then everyone will be waiting to see what Jasprit Bumrah will get in return for all his successes.