New Delhi3 days ago
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In 2020, the government banned 50 Chinese apps, including Sheen, amid growing tension over the Indo-China border dispute.
Chinese fast-fashion brand app Sheen has been launched once again in the Indian market after 5 years. According to BBC, Sheen got this permission after an agreement with Indian company Reliance Retail. Shortly before, Sheen started testing and cataloging of her collection on Ajio, the online platform of Reliance Retail.
According to the report, the company has made a long -term licensing deal to sell the products manufactured and sourced in India on Reliance platforms. However, no official announcement has been made about this yet.
In December last year, Commerce and Industry Minister Piyush Goyal told the Lok Sabha that Sheen’s operation will be on a indigenous retail platform in the country. Sheen will not have access to the platform data.
In 2020, India banned dozens of Chinese apps including Sheen and Tiktok.
App of China’s fast-fashion brand Sheen on Google Play Store.
Right now service available only in Delhi, Mumbai and Bengaluru
This app was launched in India on Saturday and so far it has been downloaded by more than 10,000 people. It is providing fashion wear for 199 rupees. According to the information given on the app, this app is currently serving only Delhi, Mumbai and Bengaluru. However, it will soon serve across the country.
E-commerce company Sheen is present in more than 170 countries. There are 5.3 crore users. Its growth in America is increasing in a surprising way. By November 2022, Sheen’s stake in the US fast-fashion sales reached 50%, which was 12% in January 2020.
After shifting his headquarters to Singapore from China, Sheen benefited 17 thousand crores in 2023. It sold products worth Rs 3.83 lakh crore.
Meaning of Reliance-Shin agreement?
Chinese brand Sheen will get access to e-commerce platforms Ajio and Reliance Retail in 19 thousand stores. Reliance Industries is the world’s largest polyester fiber producer. Its annual capacity is 2.5 million tonnes. Sheen’s product contains large amounts of polyester. This will give support to his manufacturing.
Reliance aims to double the retail business in 4 years. The affordable range of clothing will help him increase its customer base. In FY 2024, Reliance’s income from Reliance’s retail business increased to 3.06 lakh crores.
Sheen is very popular among the youth of 12 to 27 years. This company brings 1.5 lakh new items every year.
Why can Sheen change the market?
Sheen is known between Jane (12 and 27 years). The company brings 1.5 lakh new items every year. Average 10 thousand every month. Its dress is 50% cheaper than other fast fashion brands. Currently, Tata Trent’s Judio is growing fastest in this segment in the country. One -third of the total income of Trent comes from the judo. There are 559 stores in 48 cities across the country.
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