A big update has come regarding Asia Cup. Actually, the last season of the Asia Cup was played in 2023, which was telecast live on TV through Star Sports Network. Now till 2031, all the matches of Asia Cup will be seen on other channels. This is a big decision of the Asian Cricket Council for the Asia Cup.
According to TOI, from now till 2031, all the Asia Cup matches will be seen on Sony Network. According to the report, this agreement saw an increase of 70 percent compared to the previous media rights competition.
In this agreement, the matter is not limited only to Asia Cup, but all the matches of Asian Cricket Council will be telecast on Sony Network till 2031. The deal covers all seasons of the Men’s and Women’s Asia Cup, the Men’s and Women’s Under-19 Asia Cup and the Men’s and Women’s Emerging Teams Asia Cup. Four men are expected to be born during this period.
According to media reports, this deal was done between Asian Cricket Council and Sony Network for 170 million dollars i.e. Rs 1.433 crore. Previous media rights from 2016 to 2023 were sold for $100 million. In this way, an increase of 70 percent was seen this time.
Let us tell you that Team India has the record of winning the most Asia Cups. The Men in Blue have won the Asia Cup title a total of eight times so far. The first edition of the Asia Cup was played in 1984, in which Team India won. When Sunil Gavaskar was the captain of India. The last season of the tournament was held in 2023 and Team India had won in that too.