New Delhi. Maruti Suzuki has been leading the Indian car market for the last 22 years. If we look at the top-10 selling cars of every month, then mostly Maruti cars remain in the list. Maruti’s cars like WagonR, Swift, Dezire and Ertiga are known as the best selling models in India. These cars always remain on the first, second or third position in terms of sales.
However, a few years ago, a car manufacturer of the country launched an SUV which snatched the number-1 crown from Maruti cars. This car has reached more than 4 lakh homes and offers the best performance, space and safety features at its price.
This car snatched the number-1 crown
Tata Punch is a well-known name in the Indian car market. Tata Motors launched it as a budget SUV in October 2021 and its popularity has continued since then. The company launched it at an ex-showroom price of Rs 5.49 lakh and it is still the safest car in its segment. The latest generation of Tata Punch is priced at Rs 6.12 lakh (ex-showroom) and this car comes with a 5-star Global NCAP safety rating. The company is offering it in petrol as well as CNG and electric versions.
Tata Punch gives a mileage of 27 Km/Kg in CNG.
Let us tell you that according to market research firm Jato Dynamics, a total of 1,16,000 units of Maruti WagonR have been sold between January and July 2024, while during the same period, Tata Punch has registered sales of more than 1,26,000 units. If we look at the contribution of models other than petrol in sales, then 45% of Wagner’s sales came from CNG models. Whereas, the contribution of CNG and electric models in the sales of Punch was 47%.
The secret of Tata Punch’s success
Punch is a micro SUV, which offers SUV like features at an affordable price. Additionally, Punch has moved beyond just petrol options to multi-fuel options, giving customers the option to choose from CNG and electric models in addition to petrol. Electric and CNG variants of the Punch make up 47% of its total sales, indicating the popularity of alternative fuel options. It is also clear from this change that the interest of consumers is now moving away from traditional fuel towards alternative fuel options.
Tags: Auto News, Tata Motors
FIRST PUBLISHED : December 6, 2024, 3:36 PM IST